Healthy Food Truck Initiative
The Healthy Food Truck Initiative works with food trucks to promote healthier meals to customers. Our partners include Penn Campus Health, The Food Trust, and various food trucks in the Philadelphia area. Our mission is to help transform food trucks into sites where the health of customers is promoted.
Our vision is a healthy food truck eating environment that supports healthy eating habits in customers. Lastly, we value using a community-engaged, research-based, and business-friendly approach to create change. Check out our website, facebook, and instagram (@street_phoodie) for more information!
Our goals with the fall event are to increase awareness about:
· How an organization’s actions affect the surrounding community
· How local businesses are trying to improve the health of their customers
· How local businesses can be used to affect public health
· How students can work collaboratively with their surrounding communities
· Healthier options available in the local area
Past Goals and Events:
Annual food truck tours: Every year we hold our annual freshman food truck tours. The goal is to introduce Penn students transitioning off of a meal plan to convenient, healthy, and delicious food truck options on campus. They are meant to dispel common misconceptions that students cannot find healthy options at food trucks and allow students to taste healthy food samples at our partner food trucks and learn the stories behind how our partners started up their businesses.
Healthy Food Truck Certification Program: The Healthy Food Truck Initiative and The Food Trust launched the Healthy Food Truck Certification Program in January of 2016. Trucks that become certified through this Initiative will receive positive publicity and branding directed at their target customer base. Certified trucks will distinguish themselves as healthy amongst their peers and will stand out at various events such as The Food Trust’s Night Market series.
Research and data analysis: With consumer tastes shifting towards desires for healthier food, HFTI finds it effective to evaluate current tastes of Penn students. We conducted a survey in summer of 2013 and 2015 in the Penn community to gauge interest in healthy food truck options, perceptions of food trucks, and behaviors around visiting food trucks. As the initiative continues to grow, we plan to continue carrying out our biannual survey during the summer of 2017 to assess the impact of our various initiatives like our events, healthy ads, and certification program.